PR Isn’t Corporate. It’s How You Show Up

Why “Public Relations” is really about shaping your story before someone else does.

Bobby here.

Let’s talk about something that usually makes small business owners, consultants, and creators roll their eyes: PR.

When Michelle B. Griffin joined our TLB masterclass this week, she started with a laugh: (Entire session below)

“PR? What the heck is that? Everyone thinks it’s corporate, formal, and only for big brands.”

But then she flipped it.

She said PR isn’t about fancy media releases or crisis communication. It’s about being strategic and intentional in how you communicate your story.

Every post.
Every event.
Every interview.
Every conversation.

That’s your PR.

It’s how you shape the narrative of who you are and how you help people.